Fleet Collective

DCA Screen Identity // October 2011  

Created to develop the successful Dundee Contemporary Arts Centre (DCA) brand 
into a screen based identity to be used ahead of screenings in the 2 cinemas in 
the centre and also for use online. The video needed to showcase all aspects of the 
DCA in a style that fitted with the existing brand.

The project was created using a series of still photographs shot and edited in a 
way as to create a 3D effect which would add depth to the video but allowing for 
easy update for future variations of the video.

The audio track was also created specifically for this project and contains morse
code references to DCA which is intended to become an audio identity for DCA.