Donna Holford-Lovell

Scottish Women in Business Innovator Award

Seven outstanding business women have been honoured at the recent Scottish Women in Business (SWIB) inaugural ‘Celebrating Women’ Awards, receiving one of five awards that had been chosen from a shortlist of 15 finalists.

We are proud to announce that Fleet member Clare Cooper, along with her sister Olivia Robertson, won the Innovator Award for their business The Home Straight & Elli (Assisted Living Technology) Ltd.

Olivia and Clare founded The Home Straight in 2012 – Scotland’s first social enterprise offering moving, downsizing and ageing in place solutions for older people. Drawing from their experience from their first business, they went on to set up Elli (Assisted Living Technology) Ltd in 2016 with the vision of increasing the independence and well-being of older people by creating beautifully designed, high quality Assisted Living Technology products. Currently on the Scottish Enterprise Growth Pipeline, Elli’s launch range will include a toilet surround, shower stools, grab rails and chair raisers – all products that are generally needed together once a person’s mobility begins to reduce.

Clare explained, “We feel very honoured, a little overwhelmed. This is the first award we have ever won! This is going to be great for us for attracting investment and really developing the growth of the business. We pull together on our previous career strengths to make sure our products really work for our customers.”

For more about Clare and The Home Straight follow this link

New Ident for Dundee Design Festival 2017

Drawing on the designs of the inaugural Dundee Design Festival in 2016, Fleet Collective has designed a new bright bold ident for this year’s festival scheduled to start 24th – 29th May 2017.


A predominantly blue and yellow design reflects this year’s theme ‘the factory floor’, as Fleet Collective designer Lyall Bruce wanted to use a colour palette that was representative of this environment. Picking up on the yellows, reds and blues of industrial machinery, signage and workwear.

Having designed the inaugural identity, Lyall explored how to evolve this, saying “This approach led to an interesting experiment in typography, looking at how we could build a logo mark that represented this year’s festival using the fewest shapes possible and still remain legible.”

For more information read this great write up by Emily Gosling.

New Dundee Project Hatching out this Autumn

Fleet Collective member Ed Broughton of Bonnie Brae, along with Arts Producer Claire Dufour, has launched a new project in Dundee, Hatch, which aims to bring people together to create short performance pieces.


Hatch is open to all disciplines and invites people to collaborate with others and create new work that will be showed to an audience. Hatch begins with a workshop and sharing day on Saturday 10th September from 2-5pm at Dundee Rep Theatre, for anyone who writes, performs, makes or creates in any way. It is free to attend but has limited places, you can sign up here. Prior experience of the performing arts is not necessary.

Hatch seeks to engage with the city’s creative and cultural communities – literary, theatre, dance, art, design, film, tech to name a few – and then to promote them to wider audiences. This autumn and winter, Hatch is appealing to all those across the city who want to spark new creative collaborations with the aim to produce short, original and accessible performances for their inaugural event in November.

Ed says “We are looking for anyone and everyone to join in and make things that they hadn’t considered before. Maybe you write poetry but it only ever stays in your notebook? What if, by putting your head together with someone else, you could take those ideas and transform them into something that can be performed to an audience using actors or dancers. Maybe you’re a performer looking for someone new to work with? What if, by meeting someone new who can spark some ideas, it propels you to make a moving and engaging piece that’s close to your heart. That’s what Hatch will facilitate and then ultimately produce for the stage in a free event that’s open to everyone in the city.”

Claire Dufour, Hatch’s producer says: “The potential amongst those living in Dundee and Tayside to create new and interesting work is huge. Quite often the different creative communities in Dundee don’t cross paths, but we know we can advance the performing arts in our city through enabling emerging artists, groups and collectives to connect and collaborate with each other. To then show their work to an audience in a safe and appreciative environment will be eye opening and exciting for everyone involved.”

This event is kindly hosted and supported by Dundee Rep Theatre. Joe Douglas, Associate Artistic Director, Dundee Rep: “Dundee Rep is committed to supporting artists in and around the city – we want to reach out to the enormous creative potential here in Dundee. We are delighted to be able to support the first Hatch event and to seeing the great new work that will no doubt hatch from it. We look forward to welcoming you.”

Hatch’s first workshop on Saturday 10th September offers the opportunity to mix and match your interests, ideas and skills with each other. This will inspire attendees to create new existing pieces of performing arts, which may include dance, music, opera, theatre and musical theatre, magic, illusion, mime, spoken word, puppetry, circus arts, performance art, recitation and public speaking. As part of the afternoon, there will be performances of work that have been specially created for the event, using the Hatch methodology.

Ed Broughton concurred, “We want writers of all kinds to come along to the workshop – anyone who’s ever put pen to paper. We want performers of all kinds, we want directors, we want anyone who has ever had an idea! There’s no such thing as a bad idea!”

Claire Dufour said “We believe in collaboration, experimentation, mutual support and accessibility of the arts and Dundee is the perfect place for this to take wings and fly.”

Join Ed and Claire on Saturday 10th September from 2-5pm at Dundee Rep Theatre to start your collaborative exploration in performing arts. Mix and match your aspirations and expertise to make new amazing work in collaboration with other disciplines. These new works will then be produced and put on as an evening of small, modular performances, launching in November. Hatch’s first workshop is free and open to everyone, please sign up here.

Dundee Design Festival

Dundee Design Festival has a brand new look. Created by Fleet Collective, the inspiration for the pattern design and colour palette was taken from Dundee’s skyline and industrial sized printing warehouse where the Dundee Design Festival takes place in May.

Dundee often gets represented very literally in design – we wanted to create an abstract design for the city from the viewpoint of the building where the festival will be based at West Ward Works. We wanted to make something that would work across scale and be a base for experimentation leading up to and during the festival – something that people could explore in different ways.

The colour palette was based around the 4 colour process used for printing and references what the building was used for in the past – a printing warehouse for DC Thomson Publishing.

The idea came along when I was inside the festival venue looking out of the massive windows at all of the different shapes that make up the cityscape. Without being too literal about it the shapes are representative of the history of Dundee but the pixels and digital design are a good representation of Dundee as it is today. The pattern is very specific to Dundee but even more specific to the building that the festival is taking place in.” said Designer, Lyall Bruce of Fleet Collective.

The festival runs over four days between 25th – 28th May and will include a large scale exhibition, talks, demonstrations and events. For more information you can visit the amazing website created by two other Fleeple: Ryan McLeod ( and Grant Richmond ( visit


Fleet Collective is very pleased to have been working working with Channel 4 to develop the website for their new games publishing platform All4GamesThis project builds upon Channel 4’s strong success in the mobile gaming market with games published based on existing C4 properties.

All4Games is a platform to generate new properties for Channel 4 based on original concepts by game developers and will harness the experience C4 have in promoting and developing good concepts to make them stand out in a crowded marketplace. The website was developed to explain this approach to game developers in an interesting and innovative way.

For more details see our Portfolio Page


Islands in the Stream

Fleet Collective is all about collaboration between members. This happens daily with folk in Fleet seeking design or tech advice from each other, or by complementing each other’s skills on particular projects.

Sometimes Fleet members will put their heads together and come up with something new. Something that wouldn’t have existed without having an open, sharing, supportive and collaborative environment to work in.

Since the start of the year, Fleet Collective members Bonnie Brae Productions and Mat Ploski have been working together to pool their video production skills to create a new live streaming service called Stream Scotland.

Combining their years of expertise in filming live events with new live editing tech and 4G capabilities, Stream Scotland are able to stream live events globally with multiple camera angles – just like what you might see on the telly – and have everything recorded and put online for archiving and future reference.

The next event is Creative Dundee’s Pecha Kucha night on Thursday 25th February. The event is sold out but you can watch it here from 19.30hrs on the day here

This Pecha Kucha also has Fleet Collective member Grant Richmond speaking.

Ed Broughton commented “Everything’s global these days, the idea of not attending something because of geographic location is a thing of the past. This set up can help with any accessibility issues an event or conference may have too.”

Mat Ploski said “It’s amazing what you can do with a multitude of cables and black boxes.”


You can find out more at


moovii joins Fleet

moovii create animations and videos that will become an essential part of your business. We will work alongside you to help promote your business, your brand or your product.We keep our ideas fresh, we evolve and grow with every project we undertake no matter how big or how small. 
We are always learning and always adapting to our surroundings and we aim to help you solve problems and communicate your ideas in a fun and engaging way.
We animate, we design, we produce, we direct, we film, we collaborate, we mix it all together and we create exciting, memorable and unique work.
Visit and find out how we can help promote your business using video and animation marketing. We will work alongside you to help put a strategy in place and ensure you have a professionally produced video or animation. We will guide you through the process and market your video online to ensure maximum exposure. 

Helping Scotland’s forests

Long term Fleet member Bonnie Brae Productions has been working with Forestry Commission Scotland to highlight the importance of our woods and forests, including awareness raising for their “Woods In & Around Towns” wellbeing and accessibility programme.

Scotland’s forests and woodlands are a vital natural asset. If they’re looked after well, they bring huge benefits for Scotland’s economy, people and environment. That’s where the Forestry Commission come in. Their core purpose is to deliver multiple benefits by promoting the sustainable management of trees, woods and forests across Scotland.

Bonnie Brea’s new film helps promote the Woodlands in and Around Towns (WIAT) programme, which is tackling the barriers people face to visiting and benefitting from woodlands regularly. The programme focuses on the location, accessibility and management of urban woodlands, to encourage more use from local people.

The second film is part of the Commissions ‘Keep it Clean‘ campaign.

Forests are at risk from tree pests and diseases. These can dramatically affect the health of trees, upsetting the delicate ecosystem balance and devastating large areas of woodland. Pests and diseases hitch a ride in mud and debris on shoes, paws and tyres, ending up in new forests. Here, they can spread rapidly in environments with no natural resilience.

Excellent work on helping to preserve our woodlands now and for future generations!

Fleet Collective

Fleet Collective is a creative playground full of talented people making awesome things, sometimes on their own and sometimes as a group. We exist to develop better work, to help others make better work and to create better results, all the time making our world better.

To see what we can do visit our Working For You page. If you have a project you’d like to discuss with us or have any other queries then please get in touch.




Slurpp is a little creative company specialising in designing beautiful things like websites, apps, branding, print work or something a little different. Slurpp also offer up a bunch of workshops and resources to teach design skills and give young designers and creatives a helping hand.

The Art of Living Dangerously

The Art of Living Dangerously is a new platform whose purpose is to help creative people achieve more sustainable livelihoods.

This feels an urgent task given the profound disruption we are experiencing. Climate change, resource depletion and growing inequality are some of its more visible signs, but the number of people who are trying to earn a living in an environment of increasing unpredictability and insecurity is less visible, increasing in size and range and spanning no end of occupations – including those in arts, culture and creativity.

If you are one of those experiencing this growing ‘precarity’ and are:

  • striving to help make the cultural ecology where you live and work thrive
  • seeking to strengthen your capacity to work in ways that will unleash even more of your creativity toward realising your vision and your goals
  • searching for new ways of capitalising on all your different assets

Then welcome to this community! Join us in finding new ways to work, risk and live so that we can build a more sustainable world for ourselves and for others.

We call this The Art of Living Dangerously!


The Ties That Bind

Designer Cavan Convery has worked with the photographic collective Document Scotland to present an exhibition that explores Scotland’s social landscapes at the Scottish National Portrait Gallery, Edinburgh. Collaborating with the four photographers and the curator he helped establish the best way to display their 75 works, personalising each member’s diverse area of interest while maintaining a unity throughout the exhibition.

The exhibition, Document Scotland: The Ties That Bind, takes place one year after the Scottish Referendum. While the work touches on the political landscape around the Referendum, the images do not affirm any one position, but seek to portray a multiplicity of views that portray the complex challenges and subtle nuances surrounding the larger debate.

The collectives work has been published in various international magazines and newspapers, in addition to featuring in exhibitions around the UK. They are passionate about documentary photography and are committed to photographing Scotland at this pivotal moment in history.

The show runs until 24 April 2016.


Join The Fleet

If you would like to be part of one of Scotland’s most progressive and talented groups of creatives then apply here.

Fleet Collective is an eclectic combination of talents covering film, video, photography, architecture, games, web design and graphic arts. (more…)

Momo & Sprits

Momo & Sprits is a talented and fun-loving little illustration studio dedicated to creating whimsical graphics and characters brimming with personality!

Their work is inspired by retro cartoons and video games and consists of flat and colourful shapes. All of their work shares the same overall goal; to induce a smile on people’s faces!

Rory Gianni

Rory Gianni is a software developer who builds web and mobile applications. He often works with start-up companies helping them take their ideas from concept to reality. Rory also runs courses on development and is an active member of the Cleanweb movement.

Read more about Rory here

Nesta Creative Enterprise Workbook

Nesta commissioned Fleet member Studio Sparks and Illustrator Jamie Thoms to produce their creative enterprise workbook which provides insight, information and activities to help young creative professionals launch their own freelance business.

The workbook is broken up into 10 different activities and the style reflects and references notes and doodles, post-it’s and highlighter strokes, in order to make the book feel more tactile and relevant to the target audience.

Designed by Paul Sparks with illustrations by Jamie Thoms




Dundee is bidding to be the UK City of Culture in 2017, a competition run by the UK government which uses culture and creativity to transform communities. It’s an opportunity to remind ourselves what an astonishing place Dundee is, and what remarkable people live and work here.

We Dundee is a way to show the tremendous imagination and enthusiasm of people from all walks of life across the city, and demonstrate the difference that becoming UK City of Culture could make to us individually and as a city.

Working with Fleet members the city wants to show the competition judges that there’s more to Dundee than they (or we) might think – that it’s a city full of surprises. We want to give them 2,017 reasons to think of us as the best place for the City of Culture to be.



A collaborative approach to finding sustainable solutions for the creative community.

This project is an open dialogue facilitated by Fleet Collective to understand the city’s creative community, its micro ecologies and its complex fragility.  In the context of Fleet and using it as a live participant the projects starting point will be to ask how a collective fits into the city’s creative system and what’s its value to it.


  • How does a collective serve the creative community?
  • How does a collective formulate its roll within the city’s new cultural vision?
  • Where can collectives fit, influence and feed into the city’s creative ecology?


This questioning approach can be applied to other creative providers, consumers and facilitators to open the debate about what’s working and what isn’t.

In today’s climate arts organisations need to find new ways of working and find solutions to the changing cultural and economic climate. We hope to expand on our current working practices and find ways to collectively deal with these changes and find solutions that could be applied to the broader community.

A blog detailing activities can be found here 

This project had been funded by Creative Scotland.

DCA Cinema Ident

Dundee Contemporary Arts approached Fleet Collective asked them to produce an ident for their cinema. DCA promotes the development and exhibition of contemporary art and culture through providing opportunities for artists to create, and for audiences to engage with an active, varied and high-quality cultural life for the people of Dundee, Scotland and beyond.

The film, which is updated on a regular basis, plays before each showing in their cinema, and has been used for online advertising.

Produced by Bonnie Brae Productions.

Time & The Conways

Trailer for a Dundee Rep & Edinburgh Lyceum Theatre play.

Time and the Conways was written in 1937 and illustrated JW Dunne’s Theory of Time. Alongside the better-known An Inspector CallsTime and the Conways is part of Priestley’s series of ‘Time Plays’ that toyed with different concepts and theories of time, and is widely regarded as the best of this series.

Original music & visual effects combine to make an intriguing video. Produced by Bonnie Brae Productions.


DCA Discovery Film Festival

This short promo captures the excitement of Dundee Contemporary Arts Discovery Film Festival, Scotland’s International Film Festival for Young Audiences.

Discovery Film Festival is now in its 9th year. Based at Dundee Contemporary Arts, and touring to partner venues throughout Scotland, the festival screens films from all over the world which have been specially programmed for young audiences.

Produced by Bonnie Brae Productions this promo short helps promote this exciting event.

Amy Capes

Science writer, content writer, and editor. I provide expert research, editing, writing, and proofreading services for a wide range of subjects. My specialist areas are technical scientific editing, English as a second language manuscripts, and popular science writing.

Law Hill

Super Special Limited, hand-cast and hand-painted, 5″ high polyresin character by Akinori Oishi and Creo Design for Fleet Collective.

Without doubt favourite thing ever! We worked super hard over 12 months to bring something just a little bit special to NEoN 11. We collaborated with NEoN 10 star Akinori Oishi to develop his take on Dundee’s famous Law into a super limited edition piece of art in a box.

Standing at 5″ high it certainly makes an impact, we hope you agree when you see it that we have created something truly unique.


Working along side many city stakeholders Fleet Collective has been instrumental in the growth and development of the NEoN Digital Arts Festival.

NEoN first came to life through Interactive Tayside in 2009. The festival was designed to promote the area’s (the north east of north, Scotland) digital media activity. A partnership of private, public and academic sectors, the team worked together to deliver ‘NEoN09’, a national and international festival of digital media arts, with a focus on moving image, music and information technologies. The festival offered a host of activities and events including talks, performances, screenings and other special events in some fantastic venues across Tayside.

The 2009 festival was created to inspire studio developers, be they artists or programmers. From the latest production techniques to new business models, the programme of this new festival expanded the notion of art, information communication, media production, games communities and brought the individuals from these sectors together to collaborate.

NEoN has grown to be a to be a 7-day international festival of media arts. It has hosted international exhibitions, performances, interactive installations and roadshow fringe events…including a party in the car park at Greenmarket multi-storey.

Image: 100,000 Lux a fusion of science, visual art and sound design.



Visitors to NEoN digital arts festival 2012 in Dundee had the opportunity to navigate their way around the city in an exciting new way, thanks to augmented reality app “Bombaze” created exclusively for the festival by visual artist Jaygo Bloom.

Have your say on the designing of digital interactions for the city of Dundee!

Download BOMBAZE now from the app store and look out for the unique game-tags spotted around the city to play the game.



Choose at random from animated solutions selected by a panel of industry experts in the field of gameplay and interaction design, but beware! You only get 6 chances, after that you get BOMBAZED!

After making your choice, visit the BOMBAZE game map and see what other players selected, alternatively explore the world of 3D cartoon characters introduced to you through the game and accessible from the BOMBAZE gallery long after the festival events are over.

Remember to visit all the locations and keep an extra look out for 5 SECRET LOCATIONS dotted at RANDOM around the city!

This commission was funded by Creative Scotland in collaboration with Jaygo Bloom, development agency ‘Me and the Giants’, with hand drawn illustrations by Dr Simpo.


NEoN 12 Bombazed!

Tap dancing robotic shoes, music, movies and a city centre sty full of human pigs – this year’s NEoN digital arts festival gleefully romped between the mind-boggling and the bizarre.

As one of the partners in this annual showcase for Dundee’s world-renowned computer generated and technology driven arts, Fleet Collective believes the festival has now established itself as an important feature in Tayside’s cultural landscape.


On at Fife

After seeing the DCA Cinema Ident work On at Fife approached Fleet to create a video ident that represented the range of offerings their four theatres have.

ON at Fife currently operate four major venues, as well as staging a diverse range of events around Fife. They create brand new work with some of Scotland’s best contemporary theatre companies, artists and performers, as well as providing a crucial role in supporting local arts organisations and groups.

The film now plays before each of their cinema screenings and highlights their diverse programme.

Produced by Bonnie Brae Productions


Yolo are a London based online retailer supplying creatives with transfer papers and equipment to allow them to create their own professional printed products.

Established in 2007, Yolo came to Fleet Collective to get a rebrand of it’s identity and website to make it more friendlier and bring it inline with it’s creative customers ambitions. Yolo wanted to inspire their customers and move away from just exhibiting the products for sale and bring the focus more onto what could be achieved with the product.

We helped Yolo to re-brand and develop a new identity that would be carried across all it’s print and online media as well as creating more streamlined and pictorial instruction sheets to aim customers with applying the products.