Scottish Women in Business Innovator Award

Seven outstanding business women have been honoured at the recent Scottish Women in Business (SWIB) inaugural ‘Celebrating Women’ Awards, receiving one of five awards that had been chosen from a shortlist of 15 finalists.

We are proud to announce that Fleet member Clare Cooper, along with her sister Olivia Robertson, won the Innovator Award for their business The Home Straight & Elli (Assisted Living Technology) Ltd.

Olivia and Clare founded The Home Straight in 2012 – Scotland’s first social enterprise offering moving, downsizing and ageing in place solutions for older people. Drawing from their experience from their first business, they went on to set up Elli (Assisted Living Technology) Ltd in 2016 with the vision of increasing the independence and well-being of older people by creating beautifully designed, high quality Assisted Living Technology products. Currently on the Scottish Enterprise Growth Pipeline, Elli’s launch range will include a toilet surround, shower stools, grab rails and chair raisers – all products that are generally needed together once a person’s mobility begins to reduce.

Clare explained, “We feel very honoured, a little overwhelmed. This is the first award we have ever won! This is going to be great for us for attracting investment and really developing the growth of the business. We pull together on our previous career strengths to make sure our products really work for our customers.”

For more about Clare and The Home Straight follow this link